How To

How To Series: Transition to Online Sales

By October 8, 2020 August 11th, 2021 No Comments

Originally Aired: September 29, 2020

There are so many reasons you want online sales to work! No paperwork, no image matching, no data entry, and no lab submissions! But, you have concerns about the impact on your business. Selling online is transforming many volume studios – reducing costs, increasing sales, and eliminating stress. The secret to their success? Changing your marketing mindset. In this one-hour webinar, we’ll share the secret marketing strategies that work to drive higher buy rates, higher order values, and more profitability.

  • Why sell online? 3:24
  • What is the recipe for success when selling online? 5:40
  • What type of educational tools does PhotoDay offer? 8:31
  • How can I properly prepare for my online picture day? 10:36
  • How can I set up a prepay system with PhotoDay? 13:47
  • How can I create urgency for my customers to place orders? 17:05
  • What does the best price series look like? 19:58
  • How can I use social downloads to promote sales and create urgency? 21:10
  • What is the timeline for your orders to come in? 26:53
  • What automatic text messages go out to opt ins of a PD gallery? 27:33
  • Where can I go with all my PhotoDay questions?  29:18
  • Where can I find a checklist for optimizing sales? 34:52
  • How do I send access codes to private galleries? 36:21
  • Can I provide a customer with a coupon code for a free item? 37:13
  • How can I make sure I am prepared to support customers with the checkout process? 39:12