How To

How To Series: Transition to Online Sales with Black River Imaging

By August 25, 2020 August 11th, 2021 No Comments

Originally Aired: August 24, 2020

There are so many reasons you want online sales to work! No paperwork, no image matching, no data entry, and no lab submissions! But, you have concerns about the impact on your business. Selling online is transforming many volume studios – reducing costs, increasing sales, and eliminating stress. The secret to their success? Changing your marketing mindset. In this one-hour webinar, we’ll share the secret marketing strategies that work to drive higher buy rates, higher order values, and more profitability.

  • Why transition to online sales? 2:37
  • What products and services does BRI offer + PD? 5:27
  • What ingredients do you need for selling online successfully? 9:37
  • What is PhotoDay Academy? 10:43
  • Some of Jay’s PhotoDay images: 17:56
  • Jay’s PD100 orders: 23:06
  • What progression is used to get the different poses/images for PD photos? 25:07
  • What type of communication is needed when selling online? 29:36
  • What can you do to prepare prior to picture day? 32:54
  • Can customers prepay with PD? 34:12
  • How can I create urgency WITHOUT expiring my gallery? 37:07
  • How can I use the social sharing download as a flash sale? 40:29
  • What does the online sale cycle look like? 44:25
  • How do you keep track of images and who is who with PhotoDay? 46:56
  • What automatic SMS is sent out with PhotoDay? 48:50
  • Where can I go if I have any questions, comments, feedback for PhotoDay? 50:34
  • What is the best pricing text series? 51:14
  • Does PhotoDay have email marketing? 52:00
  • What will get me best prepared for offering my photos to customers via PD? 55:31
  • What aspect ratios should you upload your photos for PD? 1:00:45
  • What sales assistant do I need at my PD shoot? 1:04:32