How To

How to Transition to Online Sales

By April 22, 2020 July 16th, 2020 No Comments

Originally Aired: April 21, 2020

There are so many reasons you want online sales to work! No paperwork, no image matching, no data entry, and no lab submissions! But, you have concerns about the impact on your business. Selling online is transforming many volume studios – reducing costs, increasing sales, and eliminating stress. The secret to their success? Changing your marketing mindset.

​​​​​​​In this one-hour webinar, we’ll share the secret marketing strategies that work to drive higher buy rates, higher order values, and more profitability.

Topics covered
  • Why transition to online sales? 2:06
  • What is the secret recipe to selling online? 3:56
  • How can I prepare prior to picture day? 8:01
  • How can I implement AdvancePay to optimize my sales? 12:12
  • What AP amounts should I offer? 13:34
  • How can I incentivize my customers to purchase AP credits? 14:08
  • How can I create a sense of urgency for my customers to order? 17:00
  • How do I set up a best prices custom text series? 18:00
  • How can I use social sharing downloads as a marketing tool? 18:53
  • What automatic text messages does PD send out to my gallery? 24:20
  • Where can I find the Boosting Buy Rates checklist?  32:21
  • Is there a way to edit orders that are placed before they are shipped out to the lab? 42:34