Originally Aired: April 14, 2020
Our vision to make picture day better is a simple one. However, the path is uncharted for most! Taking your business online can be frightening for some, but we will make sure you are armed with the tools to make it a success. And the best part? You don’t have to do it alone.
Join your guide Lisa Mallis as she leads you through the ins and outs of PhotoDay, ensuring your journey online is a smooth one!
Topics covered
- Why sell online? 6:21
- What does the PhotoDay customer experience look like? 8:50
- What are you really selling when you go online? 14:17
- How does PhotoDay create a positive customer experience? 17:01
- PhotoDay results: 21:23
- What are opt-ins? 22:27
- Studio Panel Demo: 29:40
- Does PD offer any educational tools? 30:11
- What information will I need to input before getting started? 32:53
- How can I add multiple labs to my account? 34:27
- How do I get paid? 35:12
- How will taxes be calculated? 35:33
- Where will the logo I upload show up within PD? 36:57
- How can I add a watermark to the images in my gallery? 37:23
- How can I add users to the Capture app so that multiple people can use it during photoshoots? 38:36
- What type of sales resources does PhotoDay offer? 39:31
- What marketing resources does PD offer? 41:01
- How do I set up my price sheets? 44:20
- How do I create packages? 45:17
- How can I add digital products to my price sheet? 49:44
- How do I add a la carte items to my price sheet? 51:46
- How can I create offers to incentivize my customers? 52:09
- Can I create a 100% off offer or give away purchases for free? 53:09
- How can I find out the shipping rates of my lab of choice? 54:51
- How do I set up AdvancePay? 55:46
- How do promos work? 57:29
- How do I set up a job? 58:10
- How can parents find their photos? 1:03:43
- How do I create a marketing flyer for my job? 1:05:44
- How can I view my orders? 1:09:35
- How much does PhotoDay cost? 1:10:56
